THE CHALLENGE

As Microsoft transitioned its products towards the updated Fluent Design style, Edge needed a new evolution and identity to its icon, distinguishable from the current Edge and Internet Explorer browsers, representative to its next chapter.

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MY ROLE

As part of the Windows Fonts & Icons Team, I developed and refined concepts for the new Microsoft Edge app icon, from initial direction through handoff.

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DESIGN APPROACH

Principles for this initiative focused on the following adjectives: 

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• Cohesive

• Consistent

• Engaging

• Adaptive

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I de-emphasized the legacy “e” in favor of a fluid wave form, creating a mark with radial balance, motion, and greater visual sophistication. A blue to teal gradient reinforced natural associations with water while remaining distinct across light and dark themes.

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EXECUTION

All concepts were constructed on Microsoft’s 32x icon grid using precise circular geometry and tangent points to maintain a clean silhouette at smaller scales. I iterated on the strongest internal concept through subtle color and form variations, including a fully silhouetted version to validate recognition.

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THE RESULT

Microsoft selected the wave concept as the new face of Edge, establishing a distinct identity separate from Internet Explorer while aligning with the broader Fluent Design visual family.