A new privacy page was being built for a client, and needed a set of illustrations relating to privacy settings for minors (specifically young adults age 16 or older, who are arriving at the age of privacy consent).
The topics were:
1. Why do I see ads?
2. Is my data used to show me ads?
3. What kind of ads will I see?
The requester envisioned these illustrations to be somewhat whimsical. In my first iterations, I included characterized animals, interacting with their surroundings to tell a story. For the first topic, they simply see an ad pop up on their phone, regarding a subject of interest. In the second topic, they are searching for said topic, which relates to data. Finally, they are shown a relevant ad, based on the previous search.
3. What kind of ads
will I see?
2. Is my data used to
show me ads?
1. Why do I see ads?
To create consistent metaphors across the company, I also ran these iterations by an education team. It was suggested not characterize the animals, but to use them as the illustration's subjects of interest themselves, while including more elements of seriousness. Finding a balance, I kept some whimsical details, while pulling in abstracted UI.
In the next set of variations, a video ad is shown of a specific subject of interest, due to related searches of said interest. Lastly, the user is given the control to decide if they consent to seeing related ads.
1. Why do I see ads?
2. Is my data used
to show me ads?
3. What kind of ads
will I see?
Considering these illustrations on a global scale, the abstracted UI with food ads were the most well-received (and provided to the requester as SVG deliverables), since food was the most relatable to the target audience.
3. What kind of ads will I see?
1. Why do I see ads?
2. Is my data used to show me ads?